Creative Innovation Lab (CREA-CROSS-2026-INNOVLAB)

Objectives

The Creative Innovation Lab under the Cross Sectoral strand of Creative Europe supports policy cooperation and innovative actions. It aims to encourage innovative approaches to content creation, access, distribution and promotion across cultural and creative sectors and with other sectors, including by taking into account the digital transition. The action will encourage new forms of creation at the crossroads between different cultural and creative sectors and foster innovative cross-sectoral approaches and tools which, where possible, encompass multilingual and social dimensions to facilitate the distribution, promotion and monetisation of, and access to, culture and creativity, including cultural heritage.

Support will cover the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual sector (compulsory) and at least one of the following sectors: music, books or museums. Projects will design and test innovative solutions for key challenges, with a potential positive long-term impact on multiple cultural and creative sectors. The scheme seeks to accompany the environmental transition and/or improve competitiveness and the circulation, visibility, discoverability, availability, diversity and the audience of European content across borders. It also aims to enable the European audiovisual sector and the music, book and museum sectors to better adapt to the opportunities offered by the development of Artificial Intelligence and Virtual Worlds.

Actions

This call covers the following topics:

CREA-CROSS-2026-INNOVLAB: Creative Innovation Lab